This project revolved around a live event that featured performances by singers and creators. I was involved from the very beginning, presenting clients with potential brand integration opportunities through packages designed to include their brand in the show. I developed both the pre- and post-event strategy, and also created content for the various participating creators. I selected the creators and presented their profiles to the brand.

I participated in multiple meetings with different teams, including the brand and some external vendors—events, sales, data, production, and the live team. I was present during the recordings to supervise brand integrations and support the creators alongside the marketing team.