One of the most enjoyable parts of my job is getting to speak at major forums about what I love: creativity.

At TikTok, one of my key roles was to regularly present at events, sharing the platform’s philosophy with leading agencies and brands across the region—not only in Colombia, but also in Peru. These included forums with up to 600 attendees.

I was involved from the beginning in shaping the topic of each talk, collaborating with the events and marketing teams to select creators, write scripts, and develop the presentations delivered by the Creative Lab team, which I represented.

I also worked with TikTok’s digital content team, serving as on-camera talent during the events.

Some of the events:

• All Access TikTok (platform launch in Colombia)
• For You Summit
• TikTok Finance Day
• Peru Tour (visits to top Key Accounts with co-creation sessions)

1st Skincare & Health Summit in Lima, Peru, which brought together 400 dermatologists from Central America and the Andean Region (8 countries!!)