I’ve collaborated with brands such as Dove, Rexona, Axe, Ponds, Sedal, Samsung, Xiaomi, Knorr, Kotex, Volkswagen, Kimberly-Clark, Audi, Seat, L’Oréal brands, as well as local names like Bancolombia, Davivienda, Banco de Bogotá, Telefónica, Fruco, Maizena, Alquería, and ICFES.
I’m passionate about learning new things and sharing what I know. I love to travel and explore new cultures. I consider myself a creative junkie, always working on personal projects that help me build new skills to apply to my work. Right now, I’m trying to learn more about artificial intelligence and how to apply it to creativity and daily task management.
I’m the author of a book called Diario de una Acuariana, and I’m currently writing my second one. Reach out if you’re looking for a creative with a strategic mindset, someone who can turn data into creative insights—and who can also sit down to write, craft stories for radio, print, TV, digital… or wait, maybe even a great book?
A fictional autobiography launched at the 2023 Bogotá International Book Fair. Twelve love stories that redefine our ideas of love. A self-managed and self-published project.
One of my key skills is public speaking. I’m passionate about teaching, and during my time at TikTok, I had the opportunity to do it on major stages. Working in radio and television gave me a powerful skill I now use with brands and agencies.
This project was one of TikTok’s most ambitious in 2023. In addition to developing strategies with brands, I also worked as a scriptwriter and creative director for the creators involved.
Award-winning campaign at the TikTok Ad Awards. My role at CLAB helped support both the direct client and their agencies, guiding them through the project.
Personal project where I interview creators from Latin America to talk about their fears and, most importantly, to inspire younger talent.
Educational project created to serve the region’s top creative and media agencies.
Branded Content project during my time as a strategic creative at Warner Bros. & Discovery. Collaborative and cross-functional.
Entretenimiento content designed to create product integrations within a show-style format. Heisel Mora was the host. A multi-edition challenge with a dedicated content strategy.
My involvement in this project was mostly in the post-production phase. I reviewed the content pieces with the brand integrations and worked directly with BBC London representatives to ensure the brand was applied correctly according to the licensing guidelines. I also participated in meetings and presentations with clients to deliver and review the integrations.
Project developed at IPG Media Brands (Reprise) in collaboration with ICFES. We created a multiplatform content solution where I not only trained the talent, but also wrote scripts and adapted the content for the brand’s organic and paid media ecosystem.
Precision marketing campaign with tailored creatives for different audience segments. Adaptation of the global campaign for local media.
Launch campaign for the new VW Jetta. I contributed by developing the entire content strategy, as well as writing the core concept and crafting the script direction for each of the main digital pieces.
Trailer for one of the episodes of my podcast Creadores, featuring a guest creator.
Excerpt from my guest appearance on the podcast Display Code Brand (Spain).
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