In this project, I had the opportunity to work not only as a strategist but also as a creator, scriptwriter, and producer.

The project required developing various brand integration proposals within the content. It was a show that already existed in Chile, which we adapted for Colombia. I not only designed some of the integrations but also worked alongside the production team to supervise and rewrite the scripts for the different episodes, which featured host Chris Carpentier and well-known Colombian footballers.

I led client-facing responsibilities to oversee the brand’s integration. I worked on set for a full week and participated in the mobile unit during filming. I also developed the content strategy for deployment across Warner’s digital ecosystem.

I managed various cross-functional teams, including legal, production, and marketing. I was also involved in the press event for the show’s premiere. 

Creative Team:

• Gustavo Nobre
• Mónica Salazar
• Gabriel Robles