Educational project created to serve the region’s top creative and media agencies. Over the course of a week, with two sessions per day, attendees participated in extended workshops featuring educational content about TikTok and its various solutions for effectively integrating the platform.

In the most recent edition, my role was to take part in the creativity-focused sessions, delivering an inspiring talk designed to teach strategic approaches and practical tips for thinking “TikTok-first” in campaign development. I also participated in the hands-on sessions, offering guidance during the ideation of projects and later supporting the judging and awarding of the most outstanding agency teams.

The most important skills in this project were public speaking and mentoring—helping guide creative thinking while collaborating with cross-functional teams: marketing, events, data & research and sales.