TNT Shots was a 30-minute entertainment project designed to integrate brands into different sections of the show. WBD licenses were blended not only to talk about products, but to do so in an engaging and effective way.

My role was to lead the creative development of the product—creating the name, designing the segments, and defining their content. I co-produced the show with my creative partner, wrote the scripts, and supported the host, Heisel Mora, a TNT talent, in crafting the on-screen narrative.

The project required constant communication with cross-functional teams, including Legal and Licensing, and often involved collaboration with the HBO Max team and award shows like the Oscars, Grammys, and Emmys.

As a strategist, I also developed section content based on insights from the Data & Research team to ensure we tapped into relevant cultural moments. For each episode, we planned a content strategy that maximized brand integration reach through multiple formats—on both cable and digital—ensuring a full rollout across the entire WBD ecosystem.